In 1987 Alan Dolan recognised the need for a quality, tough and durable hard bodied fishing lures that would withstand the harsh treatment Australian fish can dish out. Lively Lures has been a work of fishing passion ever since.
Lively Lures have been long term supporters of Suntag and recently donated lures to help promote the programme. Lively’s innovative hard bodied lures have been a long time favourite of taggers across the state. Lively Lures are valued partners in the future of fishing.